• iPlus Group

5 Ways to Generate More Leads for Your Business

Whether you operate a B2B or B2C enterprise, getting new customers through the door, buying your product or hiring your services is essential.

How lead generation works has changed significantly over the last two decades. With a greater number of digital tools available, it has also become a lot more complicated.

Not only does your business need the right strategy in place but it also has to choose the best tools that deliver strong, predictable results at a good ROI.

1. Search Engine Optimisation

SEO is still an important aspect of visibility online. If you can get your business listed on page one of search results, then you are more likely to achieve significant amounts of relevant traffic to your website and, hopefully, more sales.

SEO has changed from 20 years ago when sticking a few keywords into your text was enough to get you up the rankings. Today, high-quality content, quick download speeds, inbound quality links and mobile-ready websites are the order of the day.

As a lead generation strategy, SEO takes time to implement and get right but once it is embedded it can make a huge difference to the quality and conversion of traffic to your site.

2. Paid for Ads

If you are looking for a strategy that works a lot faster, pay per click advertising is the most popular option. This is another area that has grown and become more effective over the last decade. It allows your business to put your message in front of the right people at the right time.

For small and medium-sized businesses, PPC advertising can be difficult to manage, especially without experience. Get it right, however, and you can expect an immediate response and improved conversions that should certainly boost your bottom line.

Expertise is one of the reasons why many businesses outsource this kind of marketing approach to third parties who can cost-effectively deliver results that have a big impact.

3. Social Media and Your Business

All businesses understand that social media is a powerful tool in helping to create brand awareness and generate leads. Platforms such as LinkedIn, for example, are excellent for building B2B networks and encouraging more business.

As with any lead generation strategy, however, the right approach is essential. SMEs can often struggle with social media mainly because of lack of resources and a scattergun strategy. It’s important to choose the right channels to focus on, get your messaging perfected and to engage with potential consumers rather than simply push products or services at them.

4. Email Marketing

Some businesses think of email marketing as ‘old hat’. It’s no longer useful and doesn’t deliver great results. Nothing could be further from the truth.

Email marketing is still one of the more powerful tools in your marketing armoury. If you have a relevant email list and the right messaging, you’ll find it comes back with a pretty strong ROI. Whether you have clients, prospects or suspects, email marketing allows you to send out tailored messages and newsletters that work.

5. Brand Identity

Finally, we can’t underestimate the power of brand identity. Design and identity allow your business to stand out from the crowd and resonate with your customers.

It requires you to take a good long hard look at your ethos and your values and how these match your consumers and, more importantly, how you bring them across in your literature, digital marketing and advertising.

These basic elements above are key if you want your business to grow and generate more leads. One way to get that expertise onboard is to outsource your lead generation to a third party like the iPlus Group.

If you would like to find out how we can help, contact our friendly, expert team today.