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How to create the perfect LinkedIn post

Here at iPlus Group, we pride ourselves on content creation for both ourselves and clients. Having a team with such a diverse skillset makes for a lot of interesting posts, most of which, you can find here on LinkedIn!


So, what makes a good post and how do we get people to engage with it?


Well, there are three key points to keep in mind when writing a captivating piece on social media. The first is an interesting title, the second is to utilise the algorithm and thirdly, to keep a regular schedule.


1. A gripping title/headline

This step is vital in getting your followers to keep reading. A catchy and thought-provoking title is going to encourage your follower to stop scrolling and take notice of your post.


Try to keep your title short, relevant and interesting. The post title is five times more likely to be read than the body of the text. This means that you want to capture the viewers attention so that they have no choice but to click ‘…see more’.


On social media, people are far more likely to scan the content rather than read every sentence fully. This is often done in an ‘F’ formation, where the title is read, then some of the introduction and then key, stand out points in the body of the text.


If your headline is not valuable information that your target audience cares about, your engagement is going to decrease.


2. Utilise the algorithm

LinkedIn prioritises pushing relevant content and promoting engaging posts.

Keep these two points in mind when writing to your audience. This means writing about up-to-date topics that centre around what you or your brand want to present to the world.


Using a call to action for each post will make your audience want to like, comment and share.


3. Posting regular content

Having a consistent posting schedule that works in line with when your followers are most active will make it easier for them to see your content as you post it. Similarly, the quicker the post receives likes and comments, the quicker the algorithm will pick it up and push to a wider audience.


Regular, valuable content will keep your brand at the top of people’s thoughts and if they ever require your services, you’ll be the first company they think of!


If you are looking for a bit more help on your LinkedIn platform, then please don't hesitate to get in touch with our team. We are always interested in helping other businesses with their LinkedIn marketing ideas and growth. Head to LinkedIn and drop into our DMs, or email us at hello@iplusgroup.co.uk, and let's work together.