• iPlus Group

How to do you own social media

As it is widely known, the social media industry is booming and is often the first stop for new businesses. If you ever considered starting and building your own social media platform, then this is the place for you.

There is a couple of things you need to consider before you can even start;

1. Know your target audience

Who is your perfect customer? What do they like seeing, what platforms are they on? What

sort of content do they most respond to? Spending some time to research and define your

target market at the beginning of the process can save a lot of time in the long run. Create a

few personas of your ideal consumer and take it from there.

2. Pick your platforms

There are a lot of social platforms out there and being good at them all will be exhausting.

Sometimes it can be easier to pick the channels that will be most beneficial and focus on

growing your audience in one place. Look through each channel and analyse which is best

for your product or service. Will it be Facebook, Twitter, LinkedIn, Instagram, YouTube,

TikTok, Pinterest or something else? Do your research.

3. When and what?

How often are your going to post? What topics are you planning on exploring? A planner is

going to be your best friend! Creating a calendar could save you time and keep you on track

while you build your audience. Highlight topics and subject matters on each day; consider

news stories and awareness days to help you develop ideas and stay on track.

How are you going to post?

Once you’ve got the who, what, where, why and when you can start looking at the how. There are so many great tools out there to help you along and so many are free for use, or at least have a free version. Are you going to post manually, or will it be beneficial for you to look at some scheduling programs? The options out there are endless, but some of our favourites are Hootsuite, Agorapulse, Buffer and Later. The deciding choice is totally personal preference and trial, and error can be the best way to weed out the losers.

Next up is imagery.

Good images, videos or graphics can, without sounding dramatic, make or break a post! For photography, your regular smart phone can create some wonderful shots; we recently watched a great video on The Business Owner from branding photographer Marcus Ahmad on tips for taking your own photos -

Some videos, either face to camera, or voice over style, can really increase engagement on your posts, statistically by up to 157%. Instagram Reels and TikToks have really taken off in the past year and a half, so if it is relevant to your business then this is a great place to get your business seen. Have a look at the trends, see what sort of videos are doing well and replicate the best.

Creating still graphics is also needed for brand awareness and a great, well used programme, is Canva. It is a graphic design platform that can be used to generate social media posts, posters, documents, flyers, and a lot of other visual content. It includes several great templates, so you know the designs you’re creating are well thought out and designed. On top of all that, it has a free plan so you can create and download designs for all occasions.

Don't give up.

Remember, developing and growing your social media platform is a task that will be ongoing. It is very unlikely that you will be become an overnight success (but never say never!), so stay consistent, don’t get disheartened and you’ll start seeing results. If you want a little more help with your social media, learn more about our social media, and personal branding services and give yourself a little bit of a helping hand.