The iPlus Marketing team are dedicated to raising your company, product or services profile in a crowded and diverse marketplace.
OUR MARKETING SERVICES
iPlus Marketing don't just do everything you would expect from a marketing agency, we do so much more. When you work with the marketing department you get high quality creative design, words and images, you also get a team that is focused on driving brand awareness that generates leads and ultimately sales.
CHECK OUT OUR SERVICES
Investing in a good SEO (Search Engine Optimisation) strategy will allow your business to thrive in the digital world. The team at iPlus are specialists in improving SEO and accelerating website traffic, leading to an overall increase in sales. In today’s competitive business landscape, SEO is an essential marketing funnel that allows you to reach multi-channel online audiences. SEO is an ever-evolving phenomenon that requires extensive knowledge, time and effort; iPlus has worked with companies in all industries, helping to improve their visibility and exposure across multiple search engines.
If nobody can find your website, then any content you create will ultimately be ignored. Here at iPlus, we strongly believe that the input mirrors the output with regards to SEO. In order to maximise your online potential, we will first conduct a thorough investigation of your business, target audience and industry. Combining both science and creativity, we will create a viable SEO strategy, substantially improving your search engine visibility and online growth. iPlus consistently delivers tangible, lasting results, ensuring for transformational and sustainable business growth. Whether you are seeking local, national or global recognition, we will drive quality traffic to your site; ensuring that every pound you spend will be a worthwhile investment.
The marketing team at iPlus successfully use their skills in graphic design to benefit your marketing collateral. They use typography, visual arts, and page layout techniques to create visual compositions. Common applications of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging, and signage.
We believe graphic design can have a huge impact on your business. It is needed in so many aspects; logo design, rebranding, signage, packaging, the list goes on. A few things to consider when it comes to design is the best logo is one that is memorable and actually forms part of an overall set of guidelines for a brand. The logo can come in all different shapes, colours and sizes but it must all be linked to the brand. Rebranding shouldn't be taken lightly. It may be as simple as a small tweak or a complete change of look, feel and name but be sure this doesn't affect your brand message. Have a look at a few examples of our work here.
Social media is a fantastic tool for promoting products, accelerating brand awareness and generating quality sales leads. The team at iPlus are experts in implementing ground-breaking social media marketing strategies, greatly improving your brand’s visibility and awareness. With 42% of the population now utilising social media to search for products and news on a regular basis, it would be foolish not to incorporate social media within your business’ overall marketing strategy. Here at iPlus, we are strong believers in the power of content; in order to drive engagement, your social media posts should feature high quality imagery and engaging copy. We create and post exceptional on-brand content across multiple social media channels, including LinkedIn, Facebook, Twitter, Instagram, Pinterest and YouTube.
Facebook is a global network that is prime for both B2B and B2C marketing, whereas LinkedIn is specifically tailored towards B2B channels. Twitter is the ideal platform for sourcing content and keeping up with industry trends, although many members of the younger generation now prefer Instagram. YouTube is the world’s second largest social media channel, allowing you to showcase your products and expertise via video content; on the other hand, Pinterest is often overlooked by many marketing agencies, but we believe that it offers an excellent opportunity for creative industries i.e. interior design, architectural firms.
iPlus provides a comprehensive approach to social media marketing, fulfilling your business goals and objectives. We can craft bespoke strategies and solutions based on your individual requirements, saving you time and money in the long run. Have a little look at some social media examples here.
In this day of digital and online resources, marketing materials play an even more important role in the sales process. Digital materials such as brochures, instructions, eBooks, product flyers can be available both online and as printed materials. It is super easy to produce your own materials online, but do they really work if not designed professionally?
Here at iPlus our amazing design team can create engaging materials to not only increase engagement, but lead to more sales by creating a professional image of your company. Print can be expensive, but having the ability to send digital materials is a cost effective alternative. Not only do we save time for you, we also increase engagement and sales enquiries.
Marketing materials can include business cards, leaflets, flyers, eBooks, brochures to be used at networking events, business shows, door drops, giveaways and so much more. Every business should have professionally produced marketing and it can be achieved through cost effective ways here at iPlus. Have a look at some of marketing material examples here.
iPlus work across multiple platforms on behalf of clients, not just PPC through Google Adwords. Our online paid ads service includes managing campaigns on Facebook for targeted B2B and B2C lead generation.The iPlus targeted approach includes selecting high volume interest-based websites for display advert opportunities to target the right market and right eyeballs to generate new leads and enquiries.
It is vitally important to use targeting, tracking and reporting methods to get the campaign to be as effective as possible. Many people believed that online advertising would be a far more cost-effective advertising medium than print, to a degree that is true, but online advertising still needs to be engaging to work and very targeted.
iPlus are not your traditional agency for display adverts, as we combine multiple channels for maximum exposure all linked to increasing genuine sales leads.