The History of Sweets
For our January sweet history lesson, we are giving you an insight into to ever popular, ever yummy Maltesers! We are sure most of you have a box or two lying around after Christmas but have you ever wondered about where they came from, and where they started? Well, wonder no longer - we've got the answer below..
This week: Maltesers 🍫
Maltesers are a confectionary originally created by Mars in 1936. They were released in 1937 and primarily targeted towards women as "energy balls" that could be used for slimming! This is thought to be because the centre of a Malteser was 1/7th as fattening as other chocolate centres and were therefore marketed as a weight loss food.
These claims resulted in many of the slogans Maltesers have used leading all the way up to present day. Some of which include 'The chocolates with the less fattening centre', 'No ordinary chocolate', and, of course, today's slogan: 'The lighter way to enjoy chocolate'.
A few quick facts..
- Each second, an average of two individual bags of Maltesers are sold in the UK.
- Aimed at people Aged 12 and over as they believe that they believe people can make
sensible choices about snack consumption.
- Maltesers is the 3rd biggest confectionary brand in the UK
- In 2011, the product gained Fairtrade accreditation in the UK and Ireland by sourcing all
their cocoa and sugar under Fairtrade Terms.
So, you can now enjoy Maltesers guilt-free knowing you are doing your bit for your weight-loss journey! Happy Munching! ☺️